Special Reports > Crypto Market Outlook 2024

ETC Group Crypto Market Outlook 2024

The "ETC Group 2024 Outlook" provides a forward-looking analysis of the cryptoasset market, with a particular focus on Bitcoin, as we head into a pivotal year. The report encompasses a comprehensive examination of the interplay between macroeconomic factors, on-chain developments, and their collective impact on the future trajectory of Bitcoin and other significant cryptoassets.

ETC Group Crypto Market Outlook 2024
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ETC Group Crypto Market Outlook 2024
Note: This report has been produced for professional investors only, such as asset managers, private banks, private wealth organisations, registered investment advisors, registered securities firms, fund service platforms, family offices, insurance companies, hedge funds, sovereign and pension funds.

About the Report


  1. 1
    Institutional Adoption and Market Growth
    The entrance of major players like BlackRock into the Bitcoin space has set the stage for increased institutional adoption. The report forecasts a continuous growth trajectory for Bitcoin, with potential all-time highs, surpassing 100k USD by the end of 2024. This optimism is fuelled by factors like the Bitcoin Halving event, increasing scarcity of Bitcoin supply, and growing mainstream interest.
  2. 2
    Macroeconomic Influence
    Global macroeconomic conditions, particularly the anticipated US recession and monetary policy changes, are identified as critical influencers for the performance of cryptoassets. The report analyses how these macro factors have historically impacted Bitcoin’s price and how they might shape its future.
  3. 3
    On-Chain Developments
    Significant attention is given to on-chain metrics and events, especially the upcoming Bitcoin Halving in April 2024. The Halving is expected to have a profound impact on Bitcoin’s price, owing to the resulting supply scarcity. The report also discusses the potential for Bitcoin to decouple from traditional financial markets in the wake of the Halving.
  4. 4
    Ethereum and Altcoins Outlook
    Ethereum's performance, especially in comparison to Bitcoin, is thoroughly examined. The report predicts a possible reversal in Ethereum's relative underperformance, driven by its technological advancements and unique position as a leading smart contract platform. The dynamics of other major altcoins are also explored in relation to market trends and Bitcoin's performance.
  5. 5
    Strategic Recommendations
    The report offers strategic insights for investors considering cryptoassets in their portfolio. It emphasizes the importance of understanding market cycles, the impact of macroeconomic factors, and the need for a balanced approach towards investment in this volatile and rapidly evolving market.

The Authors